Every year, the new version of the game is released first as Winning Eleven in Japan, and after a few months a slightly modified version is released worldwide, in two different packages: World Soccer Winning Eleven for the Americans, and Pro Evolution Soccer for the rest of the world. Additionally, in some countries a localized version is released, featuring local leagues and teams, instead of European ones. In 2007, the franchise used the name "Winning Eleven: Pro Evolution Soccer" for the American market, which transitioned to Pro Evolution Soccer in 2008, dropping the Winning Eleven moniker entirely for that region. This game is the number one game in the Middle East.
Winning Eleven's popularity has grown over the years, and is currently one of the most popular football games world-wide, fiercely rivaling EA's FIFA Series. World Soccer Winning Eleven 2009 is the latest version of the game and was released in Japan on November 27, 2008.
The Winning Eleven series has been produced under the guidance of Shingo "Seabass" Takatsuka at KCEJ.
The main single-player mode is the Master League mode, where the player is given control of a team of his/her selection. However, the players are all generic, fictional players with relatively poor statistics. These players have become cult figures to many people playing the Master League. The aim is to use these players and gain points by winning matches, using acquired points to purchase real players to join the team. Ultimately, one should end up with a team of skilled players. In Winning Eleven 8, players' growth and decline curves were added, where a player's statistics may improve or decline, depending on training and age. This added a new depth to purchasing players, as one is less likely to purchase an aging star whose statistics are declining over an up-and-coming youngster whose statistics rise dramatically.
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